![]() ![]() Cricket fans can be part of the excitement that begins with the inaugural match that will be played between the MI Team and Gujarat Giants at the DY Patil Stadium.Īs part of the association, the Usha logo will be seen on the leading side caps and helmets of the women MI players. The series begins on March 4 and will have a total of 20 league matches and 2 play-offs culminating in the finals to be played on 26th March. The brand has a longstanding partnership with MI men’s team partner for over a decade and recently with MI Emirates. Usha International has announced its partnership with Mumbai Indians for the first women’s T20 league. Marketing India, digital marketing India, media marketing India, advertising news)įor more updates, be socially connected with us on Instagram, Read more news about ( marketing news, latest marketing news, internet marketing, But considering his age and his identity, perhaps fashion brands could use him well.” Narain concludes, “Just like certain stars, like SRK or Amitabh Bachchan, who are used because of their star power, he too can be used for anything. Though Aryan Khan will take some time to create a space of his own in the industry and a lot will depend on his personal/professional aspirations, more brands could benefit from his social media clout. What kind of brands could partner with Aryan Khan? So far, we’ve not heard or seen him apart from Mop of Hair youngsters steaming out of airports and at parties.” ![]() adidas’ early association with him is an investment but how it will build up will depend on how K jr. For Aryan Khan, it's the early stages of his ‘brandhood’. Sunil and Rohan Gavaskar, Sachin and Arjun, they all might be born to recognition but have to earn their stripes. Razdan says, “Star kids have a headstart being endorsed by famous parents but how they cut the ice tells what their impact is going to be. So, it seems like adidas is trying to leverage this star-child-loving phenomenon that our country has.”Īlbeit, Khan will have to prove his own mettle before getting more brand deals and recognition in the industry. Even a country like the USA, which has such a large film industry, doesn't really see the emergence of star children too much. This has been one of the business models for Karan Johar. And apart from our stars, we love our star children too. Grapes Executive Creative Director Priyank Narai agrees, “Whether we like it or not, India is a star-struck nation. They might be set to get an early mover’s advantage in this case.” It is a bold move on the part of adidas to invest in him. We don’t know if people would start following Aryan Khan’s style or take brand recommendations from him, but they do follow him. The industry attributes this association to the ‘star child craze’ among Indians.Ī media veteran quips, “What popularity of kids like Taimur Ali Khan (Saif Ali Khan & Kareena Kapoor’s elder son) has taught us is that the nation is crazy about star kids. Yes, he has a sizable following of 2.1 million on Instagram but is that enough for him to be promoting a brand? Khan still is not actively working on any Bollywood projects, or modelling, or creating content. The buzz catapulted KhanJr into the limelight and it’s not negative at all.” ![]() As Brand-Nomics MD Viren Razdan says, “The controversy has gone long back and he came out clean. Seems like the answer has presented itself in the form of this brand association. Though he got bail 20 days after his arrest and was given a clean chit in the case earlier this year, many wondered if he would be able to rise above this controversy and make a career for himself. Last year, almost around the same time, the news was full of Aryan Khan’s arrest by the Narcotics Control Bureau for allegedly taking drugs to a cruise party. However, the collaboration raises an interesting question: despite being MIA from social media for quite a while and not actively working on any projects, how is Khan relevant for adidas?
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